Competing in the fierce streaming arena with over 1 million subscribers, Philo is the quintessential underdog story. I was brought on to spearhead a company-wide rebrand alongside our CEO, heads of design, and marketing. This journey was nothing short of an odyssey: a whirlwind of collaboration, experimentation, countless iterations, late-night Zooms, and even a partnership with an external agency. The result? A bold, expressive new identity that helps Philo stand tall and mighty among its rivals.

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