Florence Park is a fundraiser campaign led by Tay Williams, founder of FLORNCE Design. Tay has excelled his grandmother's ice cream recipe and is now preparing to sell his ice cream around the Bay Area, CA, and donate the funds to research around Alzheimers, which his grandmother was diagnosed with. Together, we've churned out a  collaboration yielding a visual identity that evokes nostalgia and summer in Iowa. While FLORNCE Design Studio worked their magic on the art direction, I chimed in with the logo and brand design of Florence Park.

 

Florence Park is an ongoing project still being produced, but getting ready to make a sweet appearance at pop-ups across Oakland, CA. Get ready to scoop up some goodness for a great cause!